• Step-by-Step Guide to Resource Link Building

    Resource Link Building
    Posted on: November 19th, 2015 by Patrick Hathaway in SEO

    This is the first ever guest post published on the URL Profiler blog, and we are delighted to welcome Benjamin Beck to share his thoughts with us. You will almost definitely be aware of Benjamin’s work, as he’s one of those guys that just seems to be everywhere. He’s published on all the big industry […]

  • Update 1.55 – Search Analytics API Integration

    Search Analytics API
    Posted on: August 10th, 2015 by Patrick Hathaway in SEO, Updates

    The data you can pull together in URL Profiler is almost everything you could ever need to make decisions on content – link metrics, social shares, visitor counts, indexation, duplicate content, mobile-friendly, readability scores, even PageRank! (for those that still insist on using it…) But there has always been one thing missing – ranking data. […]

  • How to Create and Submit a Disavow File

    Posted on: April 30th, 2015 by Patrick Hathaway in Guides, SEO

    A disavow file allows a website owner to communicate with Google to tell them which of their incoming backlinks they don’t wish to be counted. It is effectively a message to Google to say ‘please ignore these links’. Before you get to the stage of creating a disavow file, you will first need to classify […]

  • Update 1.51 – Mobile Friendly & PageSpeed Checks

    Mobile PageSpeed
    Posted on: April 8th, 2015 by Patrick Hathaway in SEO, Updates

    We’ve been wanting to do this update for a while. We’ve had several emails about it, as well as a few public Tweets Hey @urlprofiler are you considering allowing URL Profiler to check URLs via Google’s mobile friendly tool? — Michael Jarrett (@fullvisual) March 24, 2015 Up until very recently, however, Google had not released […]

  • Building Competitor SEO Profiles

    Posted on: March 27th, 2015 by Patrick Hathaway in Guides, SEO

    When I worked agency-side, one of the first things we’d do for every new client was build a profile of all their main competitors across their top target keywords. This kind of intelligence offered us a broad overview of the niche and how competitive it was, so we could budget effectively and pick our battles. […]

  • So You Think All Your Pages Are Indexed By Google? Think Again

    Google Indexation Checker
    Posted on: March 12th, 2015 by Patrick Hathaway in Experiments, SEO

    It is not uncommon for SEOs to disagree on the KPIs you should track to measure your SEO efforts. One metric which is hard to argue with, however, is indexation. If a page is not indexed, it has vlno chance of attracting traffic from search. We have recently found that the classic method of checking […]

  • Introducing the Duplicate Content Checker

    Posted on: March 9th, 2015 by Patrick Hathaway in SEO, Tools

    For almost as long as SEOs have cared about Google traffic, they have also cared about duplicate content. Well before Panda came along, SEO professionals have fought to ensure their websites remain in Google’s good graces by avoiding duplicate content issues. Checking Duplicate Content The most common way to check if you have duplicate content […]

  • Why SEOs Need To Care About User Experience

    Why SEOs Need To Care About User Experience
    Posted on: December 4th, 2014 by Patrick Hathaway in SEO

    As digital marketing has grown up over the last few years, disciplines like SEO have blurred so much that most of us no longer even know what to call ourselves. There is a good reason for this – because Google have changed the rules so much that we’re not even playing the same game anymore. As […]

  • 10 Things Google Doesn’t Tell You About Your Links

    Posted on: August 7th, 2014 by Patrick Hathaway in Guides, How To, SEO

    Google Webmaster Tools (GWT) is a great free resource that Google provide, which gives you lots of really useful information on the health of your site and its appearance in the search results. Let’s face it though, the external link data is pretty useless. Links to Your Site If you’ve ever used GWT you will […]

  • Shit In, Shit Out: Why Link Checkers Are Annoyingly Inaccurate

    Posted on: June 20th, 2014 by Patrick Hathaway in SEO, Tools

    So, you have a list of URLs, and you need to know if any of them (still) link to your domain. Either you’re checking links you’ve built, or you’re checking links you’ve unbuilt (aka link removal). Using an automated link checker tool can quickly give you this information. HOWEVER, all link checkers fail at reporting […]


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